Boobie Brands is the original creator of Boobie Bikkies®, Australia’s first lactation cookies. Trusted by mums since 2012, we pioneered the lactation biscuit category. We are also the creators of Boobie Tea®, Australia’s leading lactation tea. For over 12 years, we have been trusted by hundreds of thousands of mums for expert breastfeeding support & convenient, nourishing and delicious snacks.
Health & Wellness
3 active opportunities to collaborate with Boobie Foods
3 campaigns available
We’re looking for authentic, relatable content from real Aussie mums to help bring the Boobie Bikkies brand to life. This campaign is all about capturing real motherhood moments — the messy, beautiful, exhausting and rewarding reality of feeding and caring for your baby. Whether you’re a first-time mum or navigating life with multiple little ones, we’d love to see how Boobie Bikkies fits naturally into your everyday routine. We’re after warm, lifestyle-driven imagery and video content that speaks directly to new mums - content that feels genuine, supportive and uplifting, never overly polished or staged. Think feeding moments (breastfeeding, pumping or combo feeding), snack breaks with Boobie Bikkies, day-in-the-life content, and those quiet or chaotic moments in between - all of it. Your content will help us connect with mums across Australia who are looking for support on their feeding journey.
This Mother’s Day, we’re inviting Aussie mums to share the words, thoughts and moments that motherhood has revealed - the things you never expected, the things you’d say to your own mum now, or the quiet realisations that hit in the middle of it all. We’re looking for short, story-led content i.e., voiceovers, face-to-camera, or faceless moments that feel honest, emotional and deeply relatable. This could be finishing a sentence like “Nobody told me being a mum would involve…” or sharing “What I’d say to my mum now that I’m one.” Paired with simple, real visuals of your everyday (feeding, holding your baby, snack breaks with Boobie Bikkies), this content is about connection, not perfection.
We’re looking for authentic, supportive content from real Aussie mums to help us celebrate World Breastfeeding Week (1st - 7th August 2026). This campaign is about honouring every feeding journey - whether you’re breastfeeding, pumping, combo feeding, or finding your own way through it. We know it can look different for everyone, and that’s exactly what we want to capture. We’re inviting mums to share their real experiences - the highs, the challenges, the quiet wins, and the everyday moments that make up your feeding journey. From middle-of-the-night feeds to on-the-go snack breaks, this is about showing what support can look like in real life. We’re after warm, ifestyle-driven imagery and short-form video content that feels honest, inclusive, and relatable. Content that supports, not pressures — and helps other mums feel seen, understood, and less alone.